An iconic British legend
By helping music icons like Jimi Hendrix, John Entwistle and Geddy Lee to create their amazing sounds, Rotosound strings have become synonymous with the British Tone. Renowned throughout the world, Rotosound is the home of legendary products such as Swing Bass 66 and Roto strings.
For over fifty years now their strings have changed the sound of rock and have been used on some of the most amazing albums recorded by some of the best artists in the business.
Founded in 1958 by James How as a small, UK based, family-owned and operated company, Rotosound core values are little changed today. Each string is physically and visually inspected at every stage of the manufacturing process to get maximum consistency, ensuring each one is unrivaled in tone, tuning stability and durability